Graham-Field Reveals New Brand Identity with Online Educational Community
Atlanta, Georgia, March 31, 2016: FOR IMMEDIATE RELEASE
GF Health Products, Inc. (“Graham-Field”) proudly announces the launch of its new brand identity that includes a distinctive corporate logo, shown at right, as well as the rebranding of the corporate website. A new community of educational articles and resources also resides within the mobile-responsive website at www.grahamfield.com.
“Graham-Field has played a vibrant role in the progression of the healthcare industry since the debut of the first Everest & Jennings wheelchair in 1933. We, along with our customers, continue to transform to meet the ever-changing needs of our shared patients and the overall shift in the healthcare industry. Our new brand strategy reflects our legacy along with the emergence of our next generation of products and services for healthcare organizations worldwide,” states Graham-Field CEO Ken Spett.
“Graham-Field’s diverse business mix and ever-growing global reach demanded a fresh look at how the organization supports its markets. Their new brand concept and resource community were designed with the guidance of a skilled team of marketers and product managers, as well as business unit leaders. The strategic effort came together from the ground up within the organization,” adds Get Social Consulting President Lisa Wells, who partnered with Graham-Field to assist in the brand strategy and website development effort.
About GF Health Products, Inc.
Headquartered in Atlanta, Georgia, with more than 300 US-based employees, GF Health Products, Inc. is a major manufacturer of healthcare products for the acute care, extended care, homecare and primary care markets. The Graham-Field family of brands includes Basic American Medical Products, Everest & Jennings, Grafco, Hausted, John Bunn, Labtron, Lumex and Lumiscope. Visit www.grahamfield.com or call 770-368-4700.
GF Health Products, Inc.