Basic American’s Diverse Design Capabilities — Have Your Cake And Eat It Too!


Let’s talk cake…

I love cake. I mean, I really love it. But I don’t mean just any cake… I mean the good stuff. I am talking about a baked from scratch, seven-layer decadent chocolate cake from the bakery down the road. You know, the bakery that rolls out fresh chocolate croissants every morning and has the best coffee in the neighborhood. The same bakery that made all of your friends’ wedding cakes and whose owner drove across town and hand-delivered a box of the finest Red Velvet cake in the land to your dear ole dad on his birthday just to make your life a little easier. That’s the bakery I’m talking about.

When do I get the cake?

Now imagine a design service that treats you the way that bakery treats you. One that makes you feel like you are biting into a piece of that seven-layer cake time and time again. A service with real people working hard to make your project as successful and carefree as possible. A design service that checks off all your boxes. Can’t think of anyone? I can. It’s called Basic American Medical Products, and we are at your service.

Okay, stay on task here…

Basic American is a division of GF Health Products, Inc., headquartered in one of the fastest growing cities in the world, Atlanta, Georgia. We are a leading manufacturer of American-made beds, furniture, and mattresses in the extended care industry. But I won’t bore you with the technical stuff. Basic American provides a full-scale, turnkey interior design service for your senior living project. Whether you are looking for help with a small dining room renovation, or are ready to build a 200-bed independent living facility, we are ready to help you.

The package deal…

Our services range from design consultations and site visits, to FF&E selection, to custom furniture and lighting design… to name a few. But the coolest part about being a member of the Basic American design team is the opportunity to incorporate all branches of design into one project — healthcare codes and standards, hospitality performance and aesthetic, residential warmth and homelike feel. You won’t find that kind of diversity anywhere else.

You heard me!

Our corporate office boasts a 10,000 square foot design showroom, shown above, equipped with materials library, furniture models, beds, case goods, lighting, artwork, and décor for your selection. We fly our customers in from across the country to visit our showroom and curate a design package that is completely custom to YOU. And the best part? It doesn’t cost you a thing. Yes, you read that right. Our design service is complimentary. So what are you waiting for?

To find out more about Basic American’s Extended Care Design Services, call Graham-Field at 1.770.368.4700 or visit us online at

or contact us here for more ideas and advice


Kathleen Brooks is an Interior Designer at Graham-Field.

About GF Health Products, Inc.

Headquartered in Atlanta, Georgia, with more than 300 US-based employees, GF Health Products, Inc. is a major manufacturer of healthcare products for the acute care, extended care, homecare and primary care markets. Graham-Field product brands include Basic American Medical Products, Everest & Jennings, Grafco, Hausted, Intensa, John Bunn, Labtron, Lumex and Lumiscope. Visit or call 1.770.368.4700.